Web Design and Development

The effectiveness of any search engine optimization campaign is ultimately determined by the structural backbone of a client’s Web site. No matter how much off-site search engine marketing is done on its behalf, a Web site that is not properly developed according to the standards set and enforced by the World Wide Web Consortium (W3C) will always be the limiting factor of any campaign.

At Search Engine Optics, we take great pride in our Web design and development abilities. All Web sites contracted to our in-house team are built according to the strictest W3C standards and employ a three-tiered architecture for maximum online visibility.

Usable, Accessible and Findable

As your Web site will play an integral role in your online marketing endeavors, great care must be taken to assure that each Web page produced by Search Engine Optics is usable, accessible and findable.

• Usable means that you will not only be served with a breath-taking, eye-catching design — your front-end Web interface will be intuitive and easy to understand. Maximum focus is placed on extending visitor-browsing length and converting these passive visitors to potential sales leads and active clients.
• Accessibility emphasizes the reach of your online presence. An accessible Web site is able to be viewed in any browser, at any Internet connection speed and by any user, no matter their physical abilities or prowess.
• Findability, lastly, is perhaps the most integral component of any search engine optimized Web site. Findability can be defined as the degree to which both search engine spiders and human visitors can separate your Web site from the multitude of pages on the Internet. The value of this metric ultimately boils down to the structural components “beneath a Web site’s hood.” Sites developed by Search Engine optics will not only validate according to all of the W3C technical specifications, they will also feature code that is semantically enhanced, giving meaning to the value inherent in your data.