$(function() {
			$('#starter span').each(function(n){
				var cURL = $(this).attr('className');
				var dURL = $(this).text();
				switch (dURL) {
					case 'Web copy':
						var content = '<p>Targeting both highly sought after keywords and long-tail queries, our Web copy service provides you with professionally written content to drive visitors to your Web site and convert sales once they\'re there.</p>';
						var anchorName = 'Web Copy and Keyword Research Services';
						break;
					case 'Link Building campaigns':
						var content = '<p>A cornerstone of search engine optimization that will ultimately increase your ranking position by adding reputability and validity to your online presence.</p>';
						var anchorName = 'Link Building Campaigns';
						break;
					case 'article submissions':
						var content = '<p>Professional written industry-specific articles that are passed through quality distribution channels for harnessing a multitude of back links for your Web site.</p>';
						var anchorName = 'Article Marketing';
						break;
					case 'Social Media Marketing':
						var content = '<p>Increase your brand awareness by inundating the Internet in both the largest and most topically relevant social media portals.</p>';
						var anchorName = 'Social Media Marketing';
						break;
					case 'directory submissions':
						var content = '<p>Submission to only hand-chosen, exclusive Internet directories for quality back links and high-volume referrals.</p>';
						var anchorName = 'Directory Submission Services';
						break;
					case 'press release':
						var content = '<p>Professionally written press releases submitted to high-level syndication channels in order to increase public notoriety of your company and brand.</p>';
						var anchorName = 'Press Release Services';
						break;
					case 'blogs':
						var content = '<p>Our blogging services provide you with professionally written, keyword researched articles. Upon publishing, all entries receive social media submission for link prominence and index longevity.</p>';
						var anchorName = 'Blogging Services';
						break;
					default:
						var content = '<p>Contact Search Engine Optics for more information.</p>';
						var anchorName = 'Search Engine Optics';
						var cURL = 'index';
						break;
				};
        		$('<div class="tip '+cURL+'TipS"><p class="closeIt">[ click again to hide ]</p>'+content+'<a class="moreInfo" href="'+cURL+'.php">More about<br/>'+anchorName+'</a><br/></div>').insertAfter($(this)).hide();
				$(this)
					.toggle(function() { $('.'+cURL+'TipS').fadeIn('normal'); }, function() { $('.'+cURL+'TipS').fadeOut('normal'); });
				});
		});

$(function() {
			$('#advanced span').each(function(n){
				var cURL = $(this).attr('className');
				var dURL = $(this).text();
				switch (dURL) {
					case 'Web copy':
						var content = '<p>Targeting both highly sought after keywords and long-tail queries, our Web copy service provides you with professionally written content to drive visitors to your Web site and convert sales once they\'re there.</p>';
						var anchorName = 'Web Copy and Keyword Research Services';
						break;
					case 'Link Building campaigns':
						var content = '<p>A cornerstone of search engine optimization that will ultimately increase your ranking position by adding reputability and validity to your online presence.</p>';
						var anchorName = 'Link Building Campaigns';
						break;
					case 'article submissions':
						var content = '<p>Professional written industry-specific articles that are passed through quality distribution channels for harnessing a multitude of back links for your Web site.</p>';
						var anchorName = 'Article Marketing';
						break;
					case 'Social Media Marketing':
						var content = '<p>Increase your brand awareness by inundating the Internet in both the largest and most topically relevant social media portals.</p>';
						var anchorName = 'Social Media Marketing';
						break;
					case 'directory submissions':
						var content = '<p>Submission to only hand-chosen, exclusive Internet directories for quality back links and high-volume referrals.</p>';
						var anchorName = 'Directory Submission Services';
						break;
					case 'press release':
						var content = '<p>Professionally written press releases submitted to high-level syndication channels in order to increase public notoriety of your company and brand.</p>';
						var anchorName = 'Press Release Services';
						break;
					case 'blogs':
						var content = '<p>Our blogging services provide you with professionally written, keyword researched articles. Upon publishing, all entries receive social media submission for link prominence and index longevity.</p>';
						var anchorName = 'Blogging Services';
						break;
					default:
						var content = '<p>Contact Search Engine Optics for more information.</p>';
						var anchorName = 'Search Engine Optics';
						var cURL = 'index';
						break;
				};
        		$('<div class="tip '+cURL+'TipA"><p class="closeIt">[ click again to hide ]</p>'+content+'<a class="moreInfo" href="'+cURL+'.php">More about<br/>'+anchorName+'</a><br/></div>').insertAfter($(this)).hide();
				$(this)
					.toggle(function() { $('.'+cURL+'TipA').fadeIn('normal'); }, function() { $('.'+cURL+'TipA').fadeOut('normal'); });
				});
		});

$(function() {
			$('#premium span').each(function(n){
				var cURL = $(this).attr('className');
				var dURL = $(this).text();
				switch (dURL) {
					case 'Web copy':
						var content = '<p>Targeting both highly sought after keywords and long-tail queries, our Web copy service provides you with professionally written content to drive visitors to your Web site and convert sales once they\'re there.</p>';
						var anchorName = 'Web Copy and Keyword Research Services';
						break;
					case 'Link Building campaigns':
						var content = '<p>A cornerstone of search engine optimization that will ultimately increase your ranking position by adding reputability and validity to your online presence.</p>';
						var anchorName = 'Link Building Campaigns';
						break;
					case 'article submissions':
						var content = '<p>Professional written industry-specific articles that are passed through quality distribution channels for harnessing a multitude of back links for your Web site.</p>';
						var anchorName = 'Article Marketing';
						break;
					case 'Social Media Marketing':
						var content = '<p>Increase your brand awareness by inundating the Internet in both the largest and most topically relevant social media portals.</p>';
						var anchorName = 'Social Media Marketing';
						break;
					case 'directory submissions':
						var content = '<p>Submission to only hand-chosen, exclusive Internet directories for quality back links and high-volume referrals.</p>';
						var anchorName = 'Directory Submission Services';
						break;
					case 'press releases':
						var content = '<p>Professionally written press releases submitted to high-level syndication channels in order to increase public notoriety of your company and brand.</p>';
						var anchorName = 'Press Release Services';
						break;
					case 'blogs':
						var content = '<p>Our blogging services provide you with professionally written, keyword researched articles. Upon publishing, all entries receive social media submission for link prominence and index longevity.</p>';
						var anchorName = 'Blogging Services';
						break;
					default:
						var content = '<p>Contact Search Engine Optics for more information.</p>';
						var anchorName = 'Search Engine Optics';
						var cURL = 'index';
						break;
				};
        		$('<div class="tip '+cURL+'TipP"><p class="closeIt">[ click again to hide ]</p>'+content+'<a class="moreInfo" href="'+cURL+'.php">More about<br/>'+anchorName+'</a><br/></div>').insertAfter($(this)).hide();
				$(this)
					.toggle(function() { $('.'+cURL+'TipP').fadeIn('normal'); }, function() { $('.'+cURL+'TipP').fadeOut('normal'); });
				});
		});